Identity

Finally, people receiving your mail can know that you are you.

When it comes to email identity, there are two things to think about: domain identity, and visual identity.

Domain identity shows that your server is trustworthy. Increasingly, receiving servers are checking this is in place before accepting your mail into their environment.

Email Identity Diagram

Visual identity is about people being able to identify your brand immediately when you arrive in their inbox, which helps to build a perception of trust.

Global companies like PayPal and Netflix are doing this well, but in South Africa, it’s still very rarely used. And while it’s becoming more and more common in email clients, most people don’t know the technicalities behind how to implement it.

With Sendmarc, we make sure that you have a proper visual identity and domain identity built into your email for all your end users.

Do you want to ensure complete visibility of your mail?

Protect your email today. Contact us for a free one-month trial.